Remember back to last year when I thought SHERLOCK HOLMES would knock AVATAR out of the top spot? Well it's been six weeks and there's no end in sight. I definitely underestimated the power of IMAX and 3D. It turns out 77% of AVATAR'S box office is coming via IMAX and 3D. It's time to give AVATAR its due.
It's already fought off DENZEL WASHINGTON and as former box office giants MEL GIBSON and HARRISON FORD line up to take their shot at #1 AVATAR keeps rolling like a freight train or in this case a money train. My hats off to James Cameron as director of the two top grossing films of all time. In forty or fifty years it's safe to say on Oscar Night, the Academy will be giving away a James Cameron Award. Of course that will be after he receives yet another Oscar this February.
.....and cut!
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